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Sunday, January 27, 2019

SEO January 27, 2019

4 SEO tips to get into the first page of Google

Seo strategies vary, but so many have changed since then. I know by now that not all seo campaigns have the same performance and power. We are in 2019 and I will give you 4 seo tips that play a key role in ranking a website in search engines.

Content is one of Google's most important factors in the overall ranking for the first pages. It's not new news that keyword content plays an important role for Google. Content on a web site, especially during the last 2 years, must be relevant to its identity, contain qualitative and short sentences and provide useful information. In fact, a study by SearchMetrics found that only 53% of 20 top searches have keywords in their headline, and less than 40% have keywords in H1.

This figure is decreasing from year to year, a study that clearly shows that Google evaluates content according to interest and relevance rather than the inclusion of individual keywords. So what does relevance mean in an article? It means complete!

A comprehensive article should cover all the hot issues according to its theme. Google evaluates everything that you mention in each of your articles, the links that link to them, which you believe to have created great content will be a lot.

Long form content is better ranked by Google than small format content because it allows articles to contain more detail.

Digi Marketing Tech 6

Friday, January 25, 2019

SEO January 25, 2019

SEO - Keywords why they matter and how we find them

What are keywords for SEO?
Keywords are ideas and themes that determine what your content is. In terms of SEO, these are the words and phrases researchers put into the search engines, also called "search queries." Putting everything on your page - all pictures, videos, copies, etc. - in plain words and phrases, these are your main keywords.

As a site owner and content creator, you want the keywords on your page to be relevant to what users are looking for so they are more likely to find your content in the results.

Why are keywords important?
Keywords are important because they are the axis between what people are looking for and the content you provide to meet this need. Your goal in search engine ranking is to drive organic traffic to your site from the SERP pages and the keywords you choose to target (including those you choose to include in your content) to determine which move you will have. If you own a site with reviews of games , you might want to rank and the phrase "games play station" - but if you're not careful, you might end up attracting traffic not seeking gaming reviews.

Keywords are for both the audience and your content, because you might describe what you offer in a slightly different way than some people ask for. To create content that classifies well organically and leads visitors to your site, you need to understand the needs of these visitors - the language they use and the type of content they are looking for. You can do this by talking to your clients, frequent discussions on forums and community groups, and performing your own keyword research with a tool like Keyword Explorer.

Digi Marketing Tech 3

Thursday, January 24, 2019

SEO January 24, 2019

SEO Optimization - SEO tips for your website

This guide will be an introduction and review of search engine optimization (SEO), an extremely important tactic for traffic to your site.

In this guide you will learn:

What is SEO & Why is it important? SEO keyword research and keyword targeting for best practices Optimization best practices on the page.

SEO Optimization - SEO tips for your website

Let's start!

1. What is Search Engine Optimization & Why is SEO important?

Search engine optimization is the process of optimizing websites and their content so they can be easily identified by users looking for terms related to your site. The term SEO also describes the process of optimizing web pages by making it easier for search engine crawlers to find, scan and register search engine information on your site.

Digi Marketing Tech 3

Wednesday, January 23, 2019

SEO January 23, 2019

Google vs Bing - Compare the two major search engines

Google has been synonymous with searching for years, while Bing quickly became synonymous with sarcasm with the main question being, because someone will ever use Bing search. Believe it or not, the two search engines are not as different as the jokes they say.

Obviously, most of you already know the two search engines, but first of all, let's remember a few things:

Google: By far the most used search engine in the world, Google search has been among us since 1998 and is continually improving with new smart results, advanced features and integration with other Google products. Since February of this year, Google currently has 64.5% of market research in the US market.

Bing: Bing is the latest name for Microsoft's search engine, formerly called Windows Live Search and MSN Search. The Bing brand as a "decision maker" aims to deliver results with a more realistic environment than simply finding text on a page. Bing also authorizes Yahoo's search, which, in conjunction with Bing, serves 32.6% of US researchers online.

Digi Marketing Tech 0

Tuesday, January 22, 2019

SEO January 22, 2019

SEO for doctors - Join Google first page in the Doctors category

SEO for doctors

Search engines provide immediate satisfaction to healthcare consumers who simply do not have the tendency to wait for results. Think of a mom on the street with a sick child: Instead of going home before starting a doctor's search, she is likely to pull her phone to find a nearby care center that accepts her safety.

SEO Marketers recognize the need for speed as an essential part of search engine optimization strategy (SEO), especially for mobile phone users looking for a service provider. Consumers leave more than half of the mobile locations that need more than 3 seconds to load.

This is very important in a world that is crazy about mobile search. And as mobile queries have surpassed desktop queries, you expect that further segregation will move forward in favor of the mobile. Evidence shows that 44% of patients who do research in hospitals on a mobile device make an appointment, compared with 34% for desktop searches. The ability of mobile search to provide targeted traffic - consumers actively looking for medical services - is crucial.

Let's see what else is going on in the ever-evolving world of SEO for doctors.

Keywords
Competitive website providers are fighting for attention and placement in search engine results. Those who improve their website rankings benefit from increased traffic and visibility.

Traditionally, SEO marketers of healthcare have started with content that contains individual keywords related to their medical specialty and disease states that have been treated (eg "pediatric" or "otitis"). However, queries based on popular terms are in decline and currently account for less than 30% of the total searches made on the web. Search engines with artificial intelligence can now interpret queries that result in the smallest contact with the user (e.g., "the best pediatrician near San Francisco").

In other words, SEO favors high-value keywords - not large volumes. The SEO Marketers should emphasize the quality of the content on a single page and the value it offers to visitors. Consider creating a topic-writing calendar that addresses consumers' interests, while ensuring that the content is original and specific.

Directories
For the purposes of local SEO, businesses with physical locations, such as doctors' offices, must be accurately informed with up-to-date information in as many directories as possible.

The catalog information, which is largely classified in organic search, should include the name of the practice and location, as well as the opening hours and the specialty/category details.

Providers updating or just starting with lists of directories need to identify priorities based on the service line and the core markets - and which catalogs will have the greatest impact on practice. Remember that accuracy across the web leads to improved viewing in search engines and increased user actions. Go to an agreed "source of truth" within your organization to ensure the accuracy of the import data. Format the data to conform to accepted healthcare standards and local directories and follow the required data submission methods. Then, continually optimize lists with additional features like images and comments.

Images
In situ images are often ignored as a possible source of clicks created by the search. The problem is, many providers publish images on their site but leave intact the default raw file names. Such images are virtually unmarked in the search engines' eyes.

Professional groups such as medical practices should expect searches from doctors by name - but do not provide extra data that a search engine can use to determine the relationship of image to queries is a missed opportunity to promote a brand , provider or service.

Photos with the appropriate tags will also be more likely to be associated with your local listing, which may provide further authorization for local search.

Measurement and Testing
How can you determine if your SEO efforts are performing?

You should use the analytics to find out which content draws the most views and how long it takes for consumers to access. Do you see the positive movement trends associated with recent SEO enhancements?

Beyond understanding traffic performance, consider applying custom reports or event tracking to help better understand consumer engagement. With Google Tag Manager, you can track how many people interact with marketing content (like viewing videos or downloading a newsletter) or by clicking on one of the targeted call-to-action actions.

As an SEO Marketer, it takes a concerted effort to keep up with the search engines' constantly changing areas of emphasis. However, learning to adapt and apply appropriate approaches offers a competitive edge in health care settings that are involved in the latest SEO practices.

When someone is in need of a doctor, they are addressed to the Web. Sure, they may hear a citation or hear you from a friend, but usually, they turn their phone off and head over to Google. Here is where SEO for doctors comes to the bay. Using strategic SEO techniques, you can make sure you are the name that appears when people in your site are in the hunt for a new doctor. Here's how:

Set up a mobile-friendly
website Sites are no longer optional. If you want to use SEO for doctors to your advantage, a first step is a mobile-friendly website. You want to make a first professional impression when people Google your name, and you want it to work well on a mobile device. Not only will this make your patients happy, but Google will also give you more influence on SERP.

Publish quality content often
To keep your site relevant to Google eyes, publishing new content on a regular basis is not negotiable. Offering educational but interesting information to your site, you can gather web traffic and increase your views. When it comes to SEO for doctors, it's also important to include local search keywords (eg: Doctor in Albany,) in your content so that Google knows exactly who to show your site.

Get a Google Business Page
If you've ever searched for anything locally on your phone, you've probably noticed that a large map of featured sites is always at the top. If you want your practice to appear on this map, you need to create a Google My Business page. This is the most valuable property for local search and you do not want to miss.

Earn positive reviews
Yes, the majority of people these days are going to search you online to check your reputation. This is a very important reason to encourage your patients to leave reviews online on websites. But online ratings also play an important role in SEO for doctors. As you can imagine, they will give priority to doctors with stellar criticism.

Interaction with social media
You know that trust is of prime importance for your success as a doctor and interaction with current and potential patients in social media is a great way to gain this confidence. In addition, social media activity plays a role in SEO for doctors. When you post links to your social media sites, you will gain more traffic to the site, which can increase your power in Google eyes.

Embedding a PPC Campaign
Even with all of the above SEO tips for doctors, you will still want to incorporate a PPC campaign into your efforts. Organic SEO strategies are extremely effective, but they are not straightforward. With a PPC campaign, you can earn some direct traffic, which will positively affect your organic SEO for doctors while expanding your patient base.

Digi Marketing Tech 2

SEO January 22, 2019

International SEO - Guide to Getting Started

International SEO

International SEO is becoming more and more important than ever for many businesses. When executed properly, even a small business can expect a huge return on investment (ROI).

Good news: there is plenty of information about international SEO available to read and learn.

Bad news: There are many outdated information that can cause misinformation.

I have met some SEO professionals who have been managing global sites for years but have lost their meaning due to updates and changes.

If you already know them, wonderful. Just consider them as a confirmation of the knowledge of your best practices.

International SEO - Guide to Getting Started

How Different is International SEO from Classic SEO?

Your global sites should not be the "copy and paste" version of your home country's location in different languages, although I see this on many websites.

Yes, translating and locating the content of the site is one of the first steps. But then you have to optimize the locations for the local audience of each country from messages and offers to the user's overall experience from the site.

A site with popular content with good performance on the Greek market may not be so great in England or South America and may require additional content edits and optimization tasks.

Although you pay attention to each location, you need to keep track of the overall performance. Otherwise, your sites may be competing with each other or, in the worst case, they may not be indexed at all on search engines.

For example, your site designed for Mexico should not go beyond or show up in search results in Spain if you have a different site designed for Spain.

If you misuse the regular or hreflang tag, some sites may not be indexed by the search engines or create a double index pointer.

Digi Marketing Tech 6

Monday, January 21, 2019

SEO January 21, 2019

SEO Competitor Analysis Guide - How It Happens

Whether you are starting out with your online business or thinking about your SEO strategy to be more competitive in your online market, learning how to analyze your competitors in SEO effectively is one of the most important aspects of any SEO campaign.

Analysis of SEO competition helps you:

Understand your position in your digital market
Get information about competitors' efforts
Evaluate your success
Find loopholes in your strategy for improvement

However, many content in the SEO competitor's analysis dictates that somehow you already know who your competitors are.

When it comes to analyzing competitors and understanding the whole of the competitive landscape from the point of view of SEO, it should:

Carry out keyword research based on value and popularity
Get a complete list of the most relevant and powerful Domains
Complete this list of additional analytics when analyzing different segments of your competitors' SEO

First research on keywords and everything else.

There is a common misconception within the industry that businesses are automatically aware of who their biggest competitors are.

Digi Marketing Tech 4