How to choose the right Digital Marketing Manager for your business

What is a Digital Marketing Company and a Digital Marketing Manager?

A Digital Marketing company takes over your business and creates a well-organized identity around it, promoting it to a wide range of users on different platforms. These assets include Email Marketing strategies, Social Media, Adwords, SEO and many more.

The Digital Marketing Manager contributes to the expansion of your business and drive results with the format conversions, web traffic and retention rates. It helps your Brand to connect with your audience and open the door for new business relationships.

In order to successfully promote brands and business, Digital Marketing organizations must remain at the top of rising trends, use top talent and tools, and first put creativity and ingenuity.

The right professional Digital Marketing Manager often combines a range of techniques, from digital to creative and traditional marketing efforts, to drive your business to the next level and achieve its goals.

We all know that modern businesses need to invest in Digital Marketing but what does it really mean?

It turns out that digital marketing is much more complicated than simple promotions, especially with the growing importance of the Internet. In fact, digital marketing is the act of creating a coherent promotional strategy that spans various stations and targets valuable audiences.

So how do Digital Marketing Managers run a digital marketing campaign?

Types of online promotional offers

Advertising in Internet Marketing

Digital Marketing Managers manage marketing and advertising across a wide variety of platforms. These tactics may include:

Retargeting and Remarketing 
Paid Search 
Paid Media 
Pay Per Click Advertising 
Native Advertising 
And More!

These initiatives can be implemented on many platforms, such as:

Google 
Bing 
Facebook 
LinkedIn
Email 
Other Posts 
Other!

Content & Social Media Marketing

Multimedia content and social media are consistently replacing obsolete traditional advertising tactics, such as radio messages and expensive TV ads. Top Digital Marketing organizations can understand, create and publish all content, such as:

Blog posts 
Articles
Brand videos 
Social media posts and content 
Infographics 
User-generated content campaigns 
And more!

This content is tailored to your brand goals and is strategically designed to reach your demographic target, promote your products or services, and increase your revenue.

Search engine optimization

Digital marketing also includes search engine optimization (SEO). This powerful initiative is the practice of technical optimization of web design and the corresponding content to rank higher in relevant search results. Not surprisingly, most companies follow Search Engine Optimization.

Some common (and useful!) SEO tactics are:

Improve site code 
Identify keywords 
Composite content optimized for keywords
Increase site speed 
Mobile optimization 
And more!

Additional digital marketing services

Digital marketing is so complex, which means there is an almost endless list of digital marketing campaigns that can be implemented to grow your business. Some important additional digital marketing services are:

Email marketing
Marketing automation
Affiliate marketing
Native advertising
Data and analytics
Inbound marketing
Digital public relations

And more!

What are the Top Digital Marketing Managers?

Digital Marketing is an interdisciplinary business. There is no chance of serious, long-term success if you rely on a single channel or approach to generate results.

The omni channel approach to your business and digital marketing campaigns is the only way to meet the needs of the consumer.

For this reason, the best Digital Marketing Managers have partners and are constantly informed about new events.

There is value, of course, in the possession of generals in your team. However, experts with high levels of technical skills in one or two key areas are needed to manage the finer details.

Digital Marketing companies often differentiate according to the scope and depth of employee knowledge assigned to each campaign.

Experienced Digital Marketing Manager sets realistic goals and brings measurable results.

A professional Digital Marketing Manager uses data to take advantage of his clients' campaigns, revealing information about what works and what does not.

The most recognized companies of the digital age invest heavily in the analysis and automation groups that provide the data that inform and shape the direction of their campaigns.

The best Marketers know that when companies make a significant investment in their online presence, they have to see results. These organizations create campaigns that speak at the customer's bottom line and are directly aligned with a set of goals set at the beginning of the engagement.

Reliable organizations devote considerable time to the challenges and goals of the customer. These are used to update a digital strategy that acts as a template for the campaign.

Be aware of services that do not want to discuss the expected results of the campaign. Be equally suspicious of those who give promises that sound very good to be true, because they are almost certainly.

Experienced Marketers perform customized, experimental tasks

It's easy to duplicate the same marketing tactic to the same customer, but what gives real experience and skill is creating custom campaigns every time.

This separates amateurs from real professionals. A leading online marketing company will create customized marketing and advertising strategies for their customers.

They are updated by the unique set of needs of each customer. Innovate and repeat based on observed user behavior. And they never hesitate to change course if this is what is required.

Digital marketing is a field that rewards experimentation. Continuous experimentation is required in order for companies to see continued success. This is because things are changing rapidly in the landscape of digital media. Those who do not innovate stay behind.

Popular digital marketing companies are able to keep their customers constantly looking ahead, prepared for the next changes and remain ahead of the competition when it comes to their presence on the internet.

These organizations are proud of their commitment to experimentation and progress. The best digital marketing organizations in the world adopt a pioneering spirit as a basic doctrine of their operating philosophy.

What are the Best Digital Marketing Services?

In the majority of cases, Email Marketing is used to maintain performance

Top Digital Marketing Organizations use welcome emails to increase revenue by 320% only!

But that's not all the magic. The best digital marketing companies are also developing regular newsletters strategies that complement other initiatives such as product launches, redesigns, and content marketing schedules.

While we live in the social media age, the importance of email marketing is livelier and stronger than ever. Eighty percent of retailers say email marketing leads to higher consumer retention rates. In addition, every dollor spent on email marketing can generate an investment return of up to 38 dollors. 
The best digital marketing organization uses search engine optimization to broaden your reach.

Digital marketing is a huge business development arena. But top companies understand that optimizing a website for search engines is undoubtedly the most important strategy for significant business growth.

93% of online experiences come from a search engine.

Top Marketers around the world have the tools and expertise to control web pages, analyze traffic. They can also tailor everything from title tags and code to marketing content around carefully chosen keywords that consumers are looking for online.

By investing in search engine optimization (SEO), your digital destination becomes much more visible to its target audience. This increases valuable traffic and, ultimately, revenue.

Many businesses believe that Search Engine Optimization (SEO) refers to the optimization of written content for certain keywords - and is not wrong!

However, proper SEO optimization also includes technical data such as image size and site speed. These are two factors that directly affect the number of people who will still stay on your website long enough to turn into customers.

According to Adobe, 39 percent of users will stop dealing with a site if the images are not loaded and 39 percent will stop dealing with the site itself if it takes too long to load.

By hiring an experienced Digital Marketing Manager to take on conversion rate (CRO), businesses will have a professional to propose and implement technical adjustments. These include the loading times for images and locations that will encourage visitors to stay on a site, explore and convert.

An experienced Marketer is aware of the importance of Content Marketing

The Content Marketing Specialist creates ideas, develops, writes and publishes long-term articles and blog posts. This strategy helps brand awareness.

Marketer determines how to create content and how to effectively promote your existing audience as well as new potential consumers.

Content Marketing is a simple and effective way to promote a strong Brand identity. Content Marketing promotes organic products and services, creates content for social media platforms and email marketing campaigns, and increases revenue.

By the report of  Hubspot, investing more in Content Marketing, the better is your bottom line.

B2C companies that increased their monthly blogging from four to five times a month to 11 or more saw four times as many leads.

Businesses wishing to grow on the web should look for a Digital Marketer that can create an effective Content Marketing strategy.

This content can be used on various platforms - including social media. Not surprisingly, every business must invest time and energy in proper marketing of social media.

Only seventy percent of the US population has at least one profile on a social media site.

In addition, social media marketing (both organic and paid) has relatively low costs, particularly compared to traditional advertising. It also provides a strong return on investment.

The best digital marketing and advertising organizations understand the value of social media for business expansion.

Facilitating these professional digital marketing companies to handle social media campaigns is wise. It is especially wise if they already manage other forms of e-marketing for you.

By outsourcing social media to an experienced Digital Marketer media, you allow high-level professionals to create an effective omni channel strategy that promotes your business across multiple channels without damaging overlap or confusion.

The best digital marketing companies look at analytical data, determine your demographics, focus on the most valuable social networks and tailor the strategy as needed.

An Internet Marketing Service focuses on Retargeting initiatives

Forty-six percent of Digital Marketers believe that Retargeting is the most underestimated but valuable digital marketing strategy.

The best international digital marketing companies understand how to incorporate this tactic into a pioneering initiative.

In fact, Retargeting reduces cookies in a visitor's browser when landing on your site or in the digital marketplace. If they leave, these cookies will serve ads for your business as they visit other websites. This relieves them from clicking and re-visiting your digital destination.

Major digital marketing organizations have created dedicated teams, designers and programs to effectively facilitate this dynamic form of advertising. And that's good as Retargeting has a return of up to 10 times better than regular banner ads.

31 questions to ask a Digital Marketing Manager before you work with him

Digital Marketers are a valuable resource for large and small businesses. They provide a wealth of opportunities and put your business on the path to growth and success.

But choosing the right person who suits you can be a tricky one. There are many factors to consider and a series of questions that can make the whole process look more like a nightmare than anything else.

But the value of these organizations far exceeds the stress of finding the digital marketing organization that is right for you.

If you are looking for the best partner selection in Digital Marketing, consider these questions and suggestions.

What regular digital marketing do you think are the most valuable and why? 
How do you create and prioritize your marketing strategy? 
What information will you need from our team? 
How frequently will there be meeting to discuss about marketing strategies? 
Who will be our contact point? 
How will you ensure that the project is on track? 
Which programs or process do you use to normalize communication between teams? 
How do you intend to integrate all digital marketing initiatives into an integrated strategy? 
Who will work on our work and who will be their role? 

What knowledge do they have?
What successful projects have worked and what was their role? 
Tell us about an unsuccessful project and what you learned from this experience. 
How committed would it be to the development of our company? Will they work in other businesses? 
Are they experienced in our industry or face business development / marketing problems that are similar to ours? 
How will you check our current marketing campaigns, initiatives and online presence? 
How do you stay at the top of the latest trends? 
Which tools, programs, or resources will you use to identify, execute, or track valuable strategies that our Brand must apply? 
Will we have access to these tools?
Will we have to pay extra for the resources they need? 
How will you track the results? 
What analyzes or metrics do you track? Why are they important and / or how do they show business growth? 
How often will you report on them? 
How do you plan to use data and analytics to continually update your marketing strategy? 
What results can you guarantee for any digital marketing campaign or campaign? 

What is your pricing structure? Do you charge with time, with a lump sum or with the results achieved? 
Which services are included in your fee? 
There are services, programs, etc. which may cost extra?
Which members of my team pay the fee? 
Do you need a time commitment from us? 
How much does it cost to add additional marketing services during the project?

How To Find The Best Digital Marketer Option For Your Business

Understand your marketing experiences and marketing services

Companies wishing to develop their Brand should look for top Marketers with extensive experience in various marketing areas.

Not sure where to start? Take a look at the current marketing plan and explore what your competitors are investing. This will give you a basic guide to the services you should look for in a leading digital marketing organization.

Make sure they can produce successful results

The best digital marketing organizations have an improved process from start to finish. This empowers them to create an integrated marketing strategy. This strategy comes complete with dates, plans, deliverables and desired results.

How a profitable digital agency creates a strategy, ensures compliance with deadlines and facilitates tracking is what gets a marketing company from good to great. Thus, it is imperative to find a marketing partner to offer. You need clients to give you the attention, organization and communication you need to achieve your goals.

See their professional portfolio

An experienced Marketer has a strong clientele with reviews and recommendations. This is clear.

But do your own research and ask to talk with one or two of your clients to get an unbiased view of their professional work. Then, ask them more detailed questions about all these projects. But be careful of what you will hear as there are "bad" clients who may be misleading with false negative comments.

Ask questions like the exact results and how they were achieved. In addition, do not forget to ask potential partners for their mistakes. All of them have made mistakes, but the best marketing companies will recognize projects that did not go as planned and tell you what they learned. Smaller companies will cover the details and hide them under the carpet.

The best digital marketing organizations create a marketing strategy with results

If you want your business to thrive, you need to promote your products and services in the best possible way.

But what does some digital marketing agencies shut down? How do good Marketers stand out from the rest? What makes them unique?

You want a marketer who understands your business and your needs. And with a little research, you can find this rough diamond.

Recognizing the right partner requires you to have a clear sense of what you are looking for. Knowing what is important for your business is a necessary first step in identifying the reward that will be able to meet these needs.

Do you want a partner with a global reputation or someone who has the absolute best local talent? One that will push the limits, or one that will be next to you throughout the process?

The way in which the leading Digital Marketing organizations are differentiated is a great way to get an introductory sense of who they are and what they value most.