SEO Competitor Analysis Guide - How It Happens

Whether you are starting out with your online business or thinking about your SEO strategy to be more competitive in your online market, learning how to analyze your competitors in SEO effectively is one of the most important aspects of any SEO campaign.

Analysis of SEO competition helps you:

Understand your position in your digital market 
Get information about competitors' efforts 
Evaluate your success 
Find loopholes in your strategy for improvement

However, many content in the SEO competitor's analysis dictates that somehow you already know who your competitors are.

When it comes to analyzing competitors and understanding the whole of the competitive landscape from the point of view of SEO, it should:

Carry out keyword research based on value and popularity 
Get a complete list of the most relevant and powerful Domains 
Complete this list of additional analytics when analyzing different segments of your competitors' SEO

First research on keywords and everything else.

There is a common misconception within the industry that businesses are automatically aware of who their biggest competitors are.

Although it may be so little about the knowledge of who sells a similar product, it is seldom true in the knowledge of how these competitors are trading exactly these products and on what scale in terms of SEO.

So, by first identifying your keywords and then using them to identify your competitive market, you can identify the industry's leading competitors as well as identify the upcoming competition in the industry.

In this article we will go to how you can formulate an active image of your competitive SEO landscape and get active data alongside benchmarking and ultimately overcome your market competition.

Analyze competitors with keywords research

Many times you will hear tips that say you have to go out and create a list of all your competitors' keywords.

However, there is a big problem with this:

Some competitors offer different solutions or products from you while they are still in the same industry 
They have different customer and marketing personalities in one they are addressed to a whole different audience than your own 
They can adopt a general approach in your industry and look for a ranking for anything and everything away from the keywords associated with the industry. You should also keep in mind the new big change in Google's Rankbrain algorithm that changes the data in terms of searches.

In addition, you already have a business plan, it is built and ready to go. Let your business plan inform your SEO, not vice versa.

So, so, how should you create the keyword list to identify your competitors with seo?

Keyword research based on value-based proposals

It's the old question that every visitor is asking for a demo or even when it comes to your site: what service does your business provide and how are you better than your competitors?

I am sure that at this point you could dive into a whole monologue for your pioneering features and the tireless efforts of your teammates or employees.

As it should be on your home page and product pages, your value proposition should be short, sweet and meaningful.

Essentially, these few short words should define what your job does and a good value proposition always has to:

Explain the problem solved by your product or service 
Demonstrate the benefits 
Highlight your uniqueness or diversify the market

Why is a value proposition essential to keyword research?

Well, for starters, if you are going to set your industry with keywords, you first have to start with your business.

Very often there are websites that differentiate their products or services to gain an edge in their market. If this is at the forefront of a business model, it must be reflected in your SEO strategy.

If we return to the elements of a value proposition, we can break these elements into important and unique types of keywords that we want to target:

Problems solved: how to [keyword], solution [keyword], or even just the  short-tail  name of the keyword; Basically any standard transaction or related keyword Benefits:  Cheap [keyword], free [keyword], and keywords that focus on the benefit of your product or service. Uniqueness:  all-in-one , keyword comparison, [keyword] for keywords that will identify a unique aspect of your product that is deficient.

Keywords that solve problems

These are usually more keywords associated with short term problems and probably the most competitive keywords in your industry.

Do not let this element scare you. Each business should have its own short-term version of the keywords that one day may aspire to drive high. Identifying these keywords early will allow you to understand what the industry titans are in terms of SEO competition.

Often these times are the H1 of a landing page. general and informative.

Keywords Benefits

Benefits keywords are more driven to the descriptive words used to sell a product and are therefore also in high demand, although they are a bit less than the short-term keywords of the industry.

Scrolling through most H2s on a product landing page will determine the majority of what they look like.

Uniqueness

These are your longest keywords that really help you distinguish your Brand from the competition. Sometimes you will find a combination of different industry keywords blending together to highlight a product's versatility.

Other times it can be an extremely specialized field and therefore it's just a simple value proposition that can appear on an H1 or H2 on the landing page anyway.

The uniqueness and benefit keywords should be the bulk of the keyword list you want to target or use to define your industry, as it is the largest combination of medium to long-term keywords.

Create your industry's keyword list

Once you evaluate your keywords based on your value proposition, it's time to differentiate them to take advantage of SEO.

There are some free keyword research tools that do not require registrations that you can use to analyze competitors like:

SERPS 
Keyword Design 
Wordstream

Use these tools to identify keywords with a decent or high search volume based on the keywords you've achieved by analyzing your value propositions.

The size of your keyword research will completely depend on the scope of your SEO campaigning.

Perhaps there is only a small specialization of the keywords you want to become relevant or most likely you are trying to identify your industry as a whole. Whatever the case, keyword research is a mandatory step.

Once you have the list of your keywords, it's time to identify the competition of your SEO purchase.

How to analyze the competitive SEO landscape of your industry

Now you have your keywords. How should you find your competitors in SEO?

There is a huge amount of SEO competitor analysis tools out there and we have described the issues of a one size approach that suits all of the above.

Remember, defining your SEO strategy in addition to the unique value of your business - you have something unique and different to offer consumers your products. So, you need to follow an approach to your SEO that highlights and builds the advantages of your uniqueness.

In addition to the seo competitor list, you will have definitive information about:

The popularity and strength of the profile backlink 
The quality of the backlink profile 
Estimated traffic from the keywords submitted 
How relevant relative to the keywords added

This can help you deal with some different directions about their SEO strategy.

First of all, you'll know which of your targeting keywords for each domain. The higher the percentage of duplication, the greater the relationship with your site.

But what will distinguish their effectiveness with these keywords is there estimated traffic. Highly overlapping sites and higher traffic estimates will undoubtedly be the benchmark of the industry you want to emulate and overcome one day.

Identify and analyze competitive SEO strategies

Every aspect of SEO has what and why behind it, so knowing which websites are the ones you want to get more in-depth information, you can start choosing their strategies.

SEO Technique

Each website has its own digital make-up. If you use specific subdomains, ccTLD or gTLD, you can begin to understand how your competition chooses to address the SEO strategy based on the technical composition of their site.

If you are the focus of a specific country-based search engine, you can see if most of your competition uses a gTLD such as a .com or if it has gone a ccTLD path and has used a .co or .pl.

Google has come out in recent years and said that using a particular gTLD will not affect your ranking while ccLTDs can help Google distinguish a site that targets a particular country.

Crawling top sites

I would recommend scanning an entire site with some technical SEO tools to determine how they will form subfolders and subdomains, you will see how they connect internally and use the whole of On Page SEO.

The tools I recommend for this job are the following

·         ScreamingFrog

·         Seomator

·         BuiltWith

On a macroeconomic SEO scale, you can determine if you need to make any structural changes to your site that seem to offer your competitors an edge.

Not only are they good at understanding the architecture of the site but you will be able to collect:

H1s 
H2s 
Anchor texts 
Internal links 
Title tags

While things like link depth may not seem very important, they are really important metrics to determine how often Google crawls your site and how users can navigate from page to page.

Analyzing a competitor's technical approach to SEO is particularly useful when you take a very small approach to the performance of your competitor's content and want to make changes based on competitor data.

To analyze top pages, just locate the keyword you want to find for the SERP links for your industry campaign.

Research for Backlinks

One of the most powerful methods to be able to raise your SEO strategy. find the tools that suits you best and look in depth for all of your SEO Backlinks moves for your competitors.

I would recommend that this be done more on the basis of each page. Find the highest-performing content and analyze the backlink profile first. It is much easier to create a high quality piece of content and create links from it than it is to try to get a huge amount of links on your homepage.

So, with your domain list and SERP special destination landing links, you will be able to identify the difficulty of overcoming your competitors in terms of quality and quantity of backlinks as well as having a good idea about the type of the sites you can earn Backlinks.

Make sure you've tested and imitated not only the quality of the link but the overall quality of each link you went through if you are planning to earn links from the same site.

In conclusion

Most SEO analyst standards have long argued that the keyword research of your analysis should be done after you find your top competitors.

However, I would argue that each business has a distinct value proposition and that the SEO strategy should be created to enhance this value proposition.

Find the top keywords that best define your business and create the SEO strategy around them. Once you do, you will have a more active list of direct competitors to base your competitors analysis.