10 Link Building Tips in 2019

White Hat SEO Link Building Techniques

Link Building has been dead for years, for those who have failed to adapt to ever-changing rules and increased demands on skills, tools, details and persistence.

There has been a lot of discussion about links that are a ranking factor. Many SEO marketers have focused on Content and On-Page SEO as well as on neglected links by saying: "We already know everything about links".

But do they know everything about the links?

Links are important since Google has confirmed that links are the # 1 ranking factor, along with great content. Ranking without links is difficult and why would you try to rank without links in the first place? Google is interested in links more than anything else, so you should.

Google Penguin changed SEO forever

Before April 2012, one could easily buy his rating. Few of  buying bulk backlinks and some of these links, you could manage ranking on the first page of search engine results. Well, time has passed and these are no longer valid. Google Spam Penguin is now part of the basic Google algorithm and works in real time.

When referring to a backlink we mean a report from another website on your own website. This is differs from ‘outgoing’ or outgoing links from your page. Do not confuse the two. A backlink is also called inbound linking (IBL) sometimes, and these links are very important to determine the popularity (or importance) of your search engine site such as Google.

Can a website be classified without backlinks?

We are 100% confident that a site can not be categorized without inbound links.

Why is connection important?

Because links are the # 1 ranking factor of Google 
Because the links are the WEB 
Because the links show great content (which is worth categorizing well) 
Because they carry energy 
Because they carry trust 
Because Google confirmed that it would be unnatural to find a site without backlinks 
Because through links, Google discovers your site ...

The list can continue forever ...

Do not take it from us when we say links are important, get it directly from Google.

In March 2016, in a Q & A with Google, Andrey Lipattsev, Senior Search Engine Quality Strategist at Google, said the first two factors were links and content:

"I can tell you what it is. It's the content. And the links that point to your site. "(Andrey Lipattsev, Google's Senior Strategic Search Engine)

We have seen Google confirm that links are a very important ranking factor and that ranking without links is almost impossible in other cases.

A Stone Temple study published in 2017 again proved that links remain a powerful ranking factor and are likely to remain so for many years.

Are all backlinks the same?

The more, the better, doesn't match the links. At least the most means links you buy without checking if they are dangerous to your backlink profile or not. Better target for fewer high quality links and then thousands of links that do not add value to your backlink profile. Weak or dangerous links will not help your scores at all. Your site's rankings may worsen. These links can punish you with Google and a serious (if not 100%) loss of organic traffic.

The links are not the same at all. The point is to understand:

How many login pages, subdomains, domains, and root domains? 
How many connections per month? 
What links do (Do follow, NoFollow, Redirects, Javascript, Frames, ..)? 
What strength and trust Backlink? 
What kind of keywords ("profit" or "Brand")? 
What is link risk?

Also, these factors can be evaluated differently in different cases. A link can also be good or bad depending on industry, country, language, and keywords. Unfortunately, there is no general rule. For example, it is not the same whether a domain is linked to 1,000 subpages or if 1,000 domains are linked to a sub page. That's why the Digi Marketing Tech always takes into account all the parameters.

What are Google's Link Building rules?

Because all the links are not equal, you need to be very careful when starting a link building campaign. Create links for your business, for your customers, make them relevant and connect them with great content. Your users will be happy, Google will keep you in search results and your business clientele will grow.

Make sure the links you create are natural and that Google does not conclude that you're trying to handle the search algorithm.

Any link intended to handle page rank or site ranking in Google search results may be considered part of a sign-in plan and violation of the Google Webmaster Guidelines. This includes any behavior that handles links to your site or outbound links from your site.

(Google Quality Guidelines)

We explain Google's Quality Guidelines for Linking Plans to give you a clear picture of how to create high quality links and how to stay away from making bad links. It's all about the quality, relevance and focus of the users.

Mutual connection

As long as you do not make excessive cross-connections and reciprocal links "make sense from the user's point of view," link exchange is not bad.

Article Marketing by Guest Posting

It's great when people write about you and link back to your site, but only when they create physical links. Filling the text with the commercial keywords is far from natural and will surely bring you into trouble. Using branded keywords or navigation phrases is a good choice in this case.

Web Directory Links

The best directories are those that also provide useful information for your potential customers.

The key to link building is RELEVANCY. Therefore, building links to specialized directories and directories associated with informational websites related to your industry are beneficial to you.

Forum and Blogposts Comments

If you are participating in an active discussion on a forum or blog related to your business, and if your comment provides a contextual value to the conversation, you do not have to worry about sharing a relevant link. But make sure you do not overdo it by using commercial keywords in your text.

Buying links

Rather than buying links, you can invest in creating high-quality content and promote your website in a way that attracts natural links. Taking this approach does not cost you more than buying a bunch of bad links, and you can ultimately achieve far better results, which simply requires more patience.

If you want a risk-free approach to SEO then do not buy links. If you've gotten rid of them right away !!

Simple Link Building Tips

Although the right link building is not a easy task, there are still many SEO optimization techniques that you can start even today without significant effort or expense.

1. Request backlinks

This is a good way to get started, especially if you are a beginner in this job. Think of your friends, relatives, colleagues, customers who have a blog or a website. All you do is ask them for a backlink. Request links to content instead of links to the sidebar or footer.

But be careful and make sure the backlink comes from a website that is related to your location. Otherwise, it will not have an excessive impact and can even be harmful.

2. Creating relationships

For quality link building, we need to build good relationships. There are many opportunities for building new contacts. You should start with communities related to specialized posts: forums, blogs or social groups, such as the Link Building Expert Group on Facebook, for example.

Take the first step and start contributing with interesting and relevant comments and posts, providing contextual value in every conversation.

By actively participating in these online communities that focus on your niche, you will not only gain some good connections, but you will always have access to the latest industry news and you will be able to connect with some interesting people who share your passions.

3. Give Testimonials

Link building with testimonials is a scenario with profitable results. Many businesses offer you the opportunity to say a few words about your experience using their products.

On the one hand, this is a perfect way to build customer confidence. On the other hand, it's a great opportunity for you to get a backlink and possible traffic from this site and usually has a much higher approval rate than standard emails requesting sign-up.

Companies get another testimony to post on their site while you have a new backlink.

4. Start a blog

Do not make a blog with a Post and a backlink to your site. If you do, you not only lost your time, but most likely you also created another dangerous link for yourself. If you want to have your own blog, you have to keep it alive.

Write posts on a regular basis. Focus on your industry and the needs of your customer! Over time, it will probably gain power. Make sure your content is relevant, useful and well structured.

This is the only way to make sure people want to connect it over and over again. This is the way to win big backlinks .. You win !!

5. Enter your site into trusted directories

There are many online directories that do not provide real value to Internet users and Google has blocked them from search results. You do not want your site to be included on these pages.

But not all electronic catalogs are bad. A list that not only gives you the opportunity to post a link to your site but also provides useful information about your prospects is a directory you want to be introduced to.

Specialized directories linked to informational sites for a particular industry are a good choice. Enabling your business with such directories makes it easier to index on major search engines and helps people find you online.

6. Write a Quality Guest Post

There are many websites and blogs that will accept publishing your article. Before writing an article somewhere, make sure that:

The site or blog relates to your subject. 
The article is NOT about how good you are / are your company You 
have emphasis on quality (good written, professional, and interest) 
Keep in mind that a bad article can bring a bad reputation. 
It is important to create links to help your site and not links that may negatively affect your site's ranking in search results.

7. Discover the common backlinks of competitors

If you investigate your competitors, you will probably notice that they have some common backlinks that you do not yet have. Well, if they managed to make these backlinks, why can not you?

8. Get an indirect backlink from your competitor

It's quite common that some of your competitors are linked to the same sites. These sites are usually great beginners in your industry.

A link from such a place would be very useful for the Link Juice that your site would receive. But there is something else: If you manage to get here, your competitors will connect indirectly to you.

What are you waiting for? Go and build these bonds! Just make sure these sites are related to your niche, they have a low risk for your backlink profile and a decent LRT Power * Trust.

9. Recover your dead backlinks

Sometimes you may find broken links on your site. This can happen if your site's location changes or if another webmaster has incorrectly entered your link. In both cases, these reconnections will return a 404 error.

Such issues may also typically occur after you restart a site or relocate it to another domain. You will then have to redirect these backlinks to another page.

10. Convert your reports to backlinks

This is probably one of the easiest ways to earn some new backlinks. Someone has already written something about you. They reported your brand or product but are not linked to your site. In situations like these, it's usually enough to contact the webmaster and ask him to convert this report to a backlink.

All of this is just a part of SEO. It takes a lot of work, searching, reading and persistence.